About us
Since 2008
Now with 17 years of industry experience, True Finance has helped multiple businesses grow and seize business expansion opportunities through its tailored financial services
We started as the leasing arm for BNP Paribas, then changed to Emirates NBD Leasing Company after the French bank was acquired by Emirates NBD Bank in 2013. The company was held as a captive lessor till Tag Misr Holding acquired the company in March 2022.
Mohamed Afifi
– Co-Founder / Chairman
With more than 20 years of experience specializing in managing banking & non-banking financial entities as Managing Director / Deputy Managing Director, and holding an MBA from the Arab Academy for Banking & Financial Science, I established a commercial banking department that became the best-performing department among wholesale banking at Audi Bank (FAB).
Vision
To be one of the top 5 leasing companies in Egypt and the GCC
Mission
To be the leading financing entity for large ticket transactions through a trilateral leads agreement to maximize the company’s profitability.
Culture
Our Integrity and high work ethic mandate that we apply the highest professional practices in granting or arranging finance.